Company:
Transportes de Lisboa.
Short Contextualization:
The company responsible for public transportation in Lisbon (Transportes de Lisboa) was loosing clients. For that matter, a global concept should be created in order to motivate people to use public transportation, by establishing an emotional bond with them.
Our Insight:
The most valuable moments in your life are the little bits and pieces you experience in your everyday life. Traffic can be responsible for loosing these special moments. A decision must be made between spending an hour in traffic or spending the same hour with your friends or family. We wanted to show that there is life beyond traffic => "Existe vida para além do trânsito".
The Visuals:
1. Mupi
2. Bus billboard
